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sifat
Feb 16, 2022
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What is SEO Title? The SEO title or title is a label that presents and summarizes the main topic of a page within the SERP (or results page) of a search engine. They are also known as tags or meta title. In itself, this SEO title is one of the main factors that allows search engine robots to know what the content of a URL is and helps them understand whether or not it is relevant to the user 's search intention. . In short, it is a tag that comprises a word or phrase that the user sees on the Google results page. Semantic SEO post SEO title example It's important to place the keyword as early in the title as possible and make sure you don't use more than 60 characters or 580px . On average, a proper SEO title uses between 45 to 60 characters in its text. A unique aspect of this DEO title is that it is not seen within a website, but appears only in the Google SERP, combining with the meta description and the URL, giving life to what we know as a snippet. And this snippet will be the one used and displayed by Google when it updates its search engine index. What is the difference between the Title and the H1 tag? Let's start by clarifying that the title tag is used exclusively for search results pages , that is, it is not seen within the web. Whereas, the H1 tag is reserved for the headline of the content of a page within our website. Title tag: tag that indicates what the content is about in the SERPs. This title appears only in search engine result indices. H1 tag: main title of a web page content and they always go inside the <head> element of the HTML code of each URL . We could say that the Title helps us to attract users to our page and the H1 tag to convince them to stay. The key is to create creative , persuasive and SEO optimized titles. Although both are different, it does not mean that one is better than the other. Both the meta title and the H1 tag have essential functionalities for SEO positioning, so they should not be ignored or duplicated. But what happens if we do not use any of these labels? By not placing the title tag, Google bots will have much more trouble recognizing the content of the page. On the other hand, if we do not use an H1 tag either, it will be more complicated for Google to position and identify the content of the website, assigning it a position with little relevance. Here is a clear example of the SEO title and the H1 tag: Example meta title post SEO SEM We see that the SEO title is: “ SEO and SEM: What are their differences? ”, as it appears in the Google SERPs. But, once we enter the website we find the H1 tag: “What are the differences between SEO and SEM? How to combine both strategies? This shows us that despite being the same page, each section has a unique and exclusive label . Example H1 Why is the SEO Title important for organic positioning? The meta title is one of the most important elements on any web page. In general, search tools constantly use html tags to identify the content of sites and to know what information those web pages contain. The two main reasons that make this SEO factor an essential aspect to position the content of a website are: 1. Influences Web Positioning Once you put the SEO title in the snippet of your page, this will be the title that Google will recognize when it performs its inspection to index the websites . The SEO title is in charge of telling Google which keywords it should rank the content for. On the other hand, this SEO factor is important in On Page SEO . In addition, many search engine optimization experts advise placing the most relevant keywords to achieve a better position in the results index. 2. Affects CTR and visits The SEO title will appear in the SERP next to the meta description forming a snippet . Both elements will be responsible for attracting the attention of users. A meta title should increase the CTR and, in turn, the number of visits to the website. However, to achieve this goal we must structure a title with the ability to capture the attention of users by attracting them to our page. How to design an SEO optimized Title? Writing an SEO title optimized for search engines is not an easy task. Therefore, we will see how to write a good meta title for your website , complying with each of the following characteristics: 1. Unique Title If you use similar meta titles on several pages, you will communicate to Google bots that you are trying to position different content in the same term, in short, you are doing SEO cannibalization of content . On the other hand, when the titles are the same, they will be classified as duplicate content . And what are the consequences of having duplicate or similar titles on several pages? In short, you would be accumulating negative points and a bad reputation in Google , therefore, worse positions for your websites. The ideal is to vary the keywords with related words or synonyms, so that the titles of the pages are not very similar. To avoid this , it is important to create exclusive titles for each page or entry , containing keywords that are not present in other content. 2. Proper length The content must have a certain average number of characters to guarantee an adequate length. By using this number of characters, you will avoid ellipses: Maximum length: 60 characters or 580px. Minimum length: 45 characters. 3. Include main keyword An SEO title without a keyword will not help you rank . It is essential Photo Editing Services to place the main keyword in the title . This keyword cannot be any keyword, it must be the one that has the most relevance and importance with respect to the content of the web page. It is also essential that the text of the meta title s is real and sincere. In this way, the user will have a good experience when visiting our website and finding the expected content. Do not forget to take into account the search volume of the keywords that you will use, the connection of these words with the content of the website and the existing competition of said keyword . Little can offer us a keyword with excessive competition or that does not fit with the content offered by the web.
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sifat
Feb 16, 2022
In General Discussions
What are vectors or vector images? A vector or vector image is an image that is based on mathematical formulas. Unlike other types of formats that we can find on the Internet, it is not divided into minimum units of information such as pixels (px), but rather into color spots and lines. They are built from "vectors", which are objects defined by a set of points in series. They can be modified to give one way or another to the resulting image, which is what we usually see online (and which you can also download on the pages I mention below). And, why is it recommended to use them in our Online content? Very easy. As I just told you, since these elements do not depend on a grid made up of pixels, vector images are independent of resolution . Therefore, they are able to maintain optimal sharpness and quality, despite being considerably enlarged in size. This is a great advantage for its use on the web, since as you know, we are continually editing the size of the images according to the convenience of each digital project. Download my free eBook to create your content strategy! 16 Free vector banks to download and use on your website or blog Once we know the advantages of having this type of elements within a Web and the ability of these vector images to make our content more attractive, I would like to recommend some pages. These are the ones that I (along with my team) use on a day-to-day basis and that allow us to better illustrate and layout the articles of my projects and those of my clients: 1.Freepik Freepik, free vector bank Undoubtedly, this is one of the platforms that is always in all the "pools" of the best pages with free images , both to download icons, free vectors, banners and photographs of all kinds. Also, in my case, Freepik is the platform that I use in all my projects, even in my own blog, both to download vectors for the cover photos of my articles , as well as for my landing pages. By downloading them on this page, you receive on your compressed device: A file in EPS format. Another element in PNG format. In this way, you can both use the PNG directly in your digital project, as well as open PhotoShop and edit the EPS to your liking, making as many modifications as you like. 2. Deposit photos Free Image Bank Depositphotos Depositphotos is an international image, music and video bank that reached 210 million files in 2021. All files available for download have been carefully selected by AI algorithms and content managers. Depositphotos's free library contains 70,000 files, including photos, vectors, illustrations, and videos . Free licenses allow you to use files in commercial or personal projects, in digital or print media. 3. Vecteezy Vecteezy, Free Vectors From Vecteezy you have the possibility of having free vector elements to use in Adobe Illustrator, PhotoShop or any image editing program of this type. Of course, just at the moment of downloading them, you will be able to read next to the “Download” button that most of them require attribution to the author , so you must carefully attend to these instructions, otherwise you would be incurring legal problems. Today that the "flat" elements are in fashion and many of the bloggers of the moment use them, on this platform you will find thousands of examples to choose from. 4. Vexels Vexels - Free Vector Benches This Web portal has a large number of original vectors and every day they add around 10 or 20 more, so you will always find material to download to your local devices. Actually, using Vexels is very easy, since it is an intuitive and easy to use page. And what is better: it allows you to edit them online , without the need to previously download them in the original format. Although much of its database is free, it has payment plans from €8 to €750 per month , which includes the possibility of having a greater amount of visual content, in case of managing many projects at the same time. 5.Pixabay pixabay Today, Pixabay 's free image gallery houses more Philippines Photo Editor than 1 million photos , illustrations, and vector graphics in the public domain, that is, free to use without the need to mention the author. Even so, if you decide to download free vectors here, my advice is to check the basic premises of use, right on the landing page of each of the elements you want to download to use in your Online projects. The formats available on this page are: PNG, SVG and EPG . 6. Vectorized Vectorized - Free Vector Banks Really, in cases like the ones I explain in this post, many of the best-known platforms implement elements with similar characteristics. However, this does not happen in Vectorized . Here you will find vectors to download in EPS, PNG or SVG, so that you can use them freely on your website or blog, once you register and log in to the platform. The originality that «Vectorized» adds contrasts with the quality in a certain way. Although you will be able to differentiate yourself from your competition, not coinciding in their graphics, perhaps this page lacks a step to "rub shoulders" with the large image banks.
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