What is SEO Title?
The SEO title or title is a label that presents and summarizes the main topic of a page within the SERP (or results page) of a search engine. They are also known as tags or meta title.
In itself, this SEO title is one of the main factors that allows search engine robots to know what the content of a URL is and helps them understand whether or not it is relevant to the user 's search intention. .
In short, it is a tag that comprises a word or phrase that the user sees on the Google results page.
Semantic SEO post SEO title example
It's important to place the keyword as early in the title as possible and make sure you don't use more than 60 characters or 580px . On average, a proper SEO title uses between 45 to 60 characters in its text.
A unique aspect of this DEO title is that it is not seen within a website, but appears only in the Google SERP, combining with the meta description and the URL, giving life to what we know as a snippet. And this snippet will be the one used and displayed by Google when it updates its search engine index.
What is the difference between the Title and the H1 tag?
Let's start by clarifying that the title tag is used exclusively for search results pages , that is, it is not seen within the web. Whereas, the H1 tag is reserved for the headline of the content of a page within our website.
Title tag: tag that indicates what the content is about in the SERPs. This title appears only in search engine result indices.
H1 tag: main title of a web page content and they always go inside the <head> element of the HTML code of each URL .
We could say that the Title helps us to attract users to our page and the H1 tag to convince them to stay. The key is to create creative , persuasive and SEO optimized titles.
Although both are different, it does not mean that one is better than the other. Both the meta title and the H1 tag have essential functionalities for SEO positioning, so they should not be ignored or duplicated.
But what happens if we do not use any of these labels?
By not placing the title tag, Google bots will have much more trouble recognizing the content of the page.
On the other hand, if we do not use an H1 tag either, it will be more complicated for Google to position and identify the content of the website, assigning it a position with little relevance.
Here is a clear example of the SEO title and the H1 tag:
Example meta title post SEO SEM
We see that the SEO title is:
“ SEO and SEM: What are their differences? ”, as it appears in the Google SERPs.
But, once we enter the website we find the H1 tag:
“What are the differences between SEO and SEM? How to combine both strategies?
This shows us that despite being the same page, each section has a unique and exclusive label .
Example H1
Why is the SEO Title important for organic positioning?
The meta title is one of the most important elements on any web page.
In general, search tools constantly use html tags to identify the content of sites and to know what information those web pages contain.
The two main reasons that make this SEO factor an essential aspect to position the content of a website are:
1. Influences Web Positioning
Once you put the SEO title in the snippet of your page, this will be the title that Google will recognize when it performs its inspection to index the websites .
The SEO title is in charge of telling Google which keywords it should rank the content for.
On the other hand, this SEO factor is important in On Page SEO .
In addition, many search engine optimization experts advise placing the most relevant keywords to achieve a better position in the results index.
2. Affects CTR and visits
The SEO title will appear in the SERP next to the meta description forming a snippet .
Both elements will be responsible for attracting the attention of users.
A meta title should increase the CTR and, in turn, the number of visits to the website.
However, to achieve this goal we must structure a title with the ability to capture the attention of users by attracting them to our page.
How to design an SEO optimized Title?
Writing an SEO title optimized for search engines is not an easy task.
Therefore, we will see how to write a good meta title for your website , complying with each of the following characteristics:
1. Unique Title
If you use similar meta titles on several pages, you will communicate to Google bots that you are trying to position different content in the same term, in short, you are doing SEO cannibalization of content .
On the other hand, when the titles are the same, they will be classified as duplicate content .
And what are the consequences of having duplicate or similar titles on several pages?
In short, you would be accumulating negative points and a bad reputation in Google , therefore, worse positions for your websites.
The ideal is to vary the keywords with related words or synonyms, so that the titles of the pages are not very similar.
To avoid this , it is important to create exclusive titles for each page or entry , containing keywords that are not present in other content.
2. Proper length
The content must have a certain average number of characters to guarantee an adequate length.
By using this number of characters, you will avoid ellipses:
Maximum length: 60 characters or 580px.
Minimum length: 45 characters.
3. Include main keyword
An SEO title without a keyword will not help you rank . It is essential Photo Editing Services to place the main keyword in the title .
This keyword cannot be any keyword, it must be the one that has the most relevance and importance with respect to the content of the web page.
It is also essential that the text of the meta title s is real and sincere.
In this way, the user will have a good experience when visiting our website and finding the expected content.
Do not forget to take into account the search volume of the keywords that you will use, the connection of these words with the content of the website and the existing competition of said keyword .
Little can offer us a keyword with excessive competition or that does not fit with the content offered by the web.