WeChat Zhang said? I think this tweet has paid off. Product managers and planners must be able to think from a higher perspective to face the complex external needs, and what shapes of building blocks do you need to provide, so that you can build a house if you want, build a bridge if you want, and build a railway if you want. 3. Features of WeChat: connection, simplicity ​At the end of the press conference, Master Zhang returned to the essential characteristics of WeChat and mentioned four words: connection, simplicity​. Regarding connection, most users can realize that WeChat itself is a social product, so even if you make a video account, there are still friends who recommend this tab, which is also a significant difference between it and Douyin, which mainly rely on machine recommendation algorithms. I would like to say more simple. A product with huge functions, how easy it is for users to use, how difficult the design behind it is; this is something that users don’t care about, but it is a problem for product managers to break their heads. Well, the five elements of user experience have been introduced above, so I won’t go into details here. At present, in China, the annual upgrade iteration of a software can be taken out into a press conference, and it can also make waves in the product circle. Perhaps only Master Zhang is the only one. Public number: Bean sprouts Wu This article was originally sms marketing service published by Dream Chaser on Everyone is a product manager. Reprinting is prohibited without permission.