Recently, Pinduoduo announced that it has won the right to interact with the red envelopes of the 2021 CCTV Spring Festival Gala. Although the Fax List specific method and amount have not been announced, it has already caused a thousand waves. In the eyes of ordinary people, grabbing red envelopes is a happy thing, but the giants spend high advertising fees to bet on the Spring Festival Gala is not for public entertainment. A simple red envelope is inseparable from the payment account, and this will involve multiple online scenarios such as payment, consumption, and wealth management.
In view of Pinduoduo's increasingly large e-commerce business, it is inevitable to think that Pinduoduo won the Spring Festival Gala for its own Fax List payment business. When the company grows larger and larger, the financial business will become more and more important, not only because of reducing the dependence on third-party payment, but also because of its own financial security. Pinduoduo needs to completely control confidential data such as order information, total transaction amount, and user payment information in its own hands, so as not to allow opponents to take advantage of it. The layout of Pinduoduo's payment licenses began in June 2018.
In January this year, Pinduoduo officially controlled Shanghai PayPass with 60 million yuan and obtained the payment license. More importantly, the financial sector itself is also a very imaginative sector. According to data from the China Clearing and Payment Association, as of March 2020, the number of online payment users in my Fax List country was 768 million, a year-on-year increase of 28%, accounting for 85% of the total netizens. ; In 2019, the scale of online payment transactions reached 25.12 billion, of which mobile payment reached 22.62 billion. The Spring Festival Gala has a strong "eye-catching ability". After all, on New Year's Eve, the Spring Festival Gala is jointly broadcast by multiple CCTV channels and broadcast simultaneously by dozens of local channels.