According to research, today's consumers make more shopping ws number list decisions on content platforms than shopping channels. Therefore, the "interest ws number list e-commerce" pursued by Douyin has always been content-oriented. But the problem also follows:
Douyin e-commerce has always relied on the public domain traffic brought by "interest", and the repurchase rate of consumers is ws number list actually not high. Since ws number list last year, Douyin has also gradually paid attention to private domain traffic. At the beginning of this year, Douyin successively tested the "shopping" function of "subscription" of
Taobao, and the "e-commerce member" function similar ws number list to "shop membership". Both of these features aim to strengthen ws number list the connection between consumers and stores to effectively enhance user stickiness and repurchase rates.