Capitalize on non-traditional events and holidays with themed email campaigns 2. Re-engagement campaigns 3. Product Redemption Reminder Email 5. You don't always have to sell something. Create value and focus on reputation and brand loyalty instead. Conclusion Taking full advantage of the most profitable occasions of the year, including Black Friday, Christmas holidays and seasonal sales, is a hot topic. But what can we do to keep selling, even during the flat months? Here are 5 practical tips! Black Friday, Cyber Monday, Christmas, New Year, Epiphany and Winter Sales: November to February are the busiest time for business. These months are considered the most profitable in years, so businesses are racing to take full advantage of them and grab the top spot in consumer buying preferences. The record $789 billion reached by the US market alone during this crucial period last year - around 30% of overall 2020 profits - was no coincidence.
After this grueling run, it's time for businesses and consumers to catch their breath and get back to a slower trend. However, to remain flexible and not undermine the gains, it is important to take advantage of this calm period and make the most of these months of stagnation. And here you are with 5 email marketing strategies to keep sales steady during the so- called slow months . 1. Capitalize on non-traditional events and holidays with themed Image Masking Service email campaigns The Christmas season, occasions like Black Friday and seasonal sales represent a great opportunity for two reasons. First, they give businesses a valid reason to send themed email and SMS campaigns . Second, they give recipients a reason to open the messages that flood into their inboxes because they know that limited-time coupon codes and promotions are there.
Let's not forget that the sense of urgency and the charm of the not-to-be-missed opportunity relies on the cognitive biases that guide most of our purchasing choices, as we have already highlighted in this article. So, the first tip for increasing sales throughout the year is to spot and take advantage of non-traditional holidays, world days, and lesser-known events that may fit your type of business. Create thematic email campaigns and promote initiatives and discounts to increase the interest and responsiveness of your contacts, as well as to facilitate conversions. Example If your business belongs to the Food & Beverage sector, why not take advantage of less traditional recurrences such as international themed gastronomic days? These are now very frequent and so varied that they can adapt to any company. Promote special menus, design emails with attractive graphics for the occasion, and offer discount codes or launch initiatives, as in the following case: